In a move that takes Sky out of purely broadcasting and online streaming and into the world of hardware. The box, which is priced at just £15, is available at many major retailers in the UK, and is expanding its bundled passes for the device. The Now TV box comes with a 24-hour Sky Sports pass, and users can purchase any number of bundles thereafter; purchasing through the box gives users discounts as well. If Sky meets the consumer market in the right way, they could make a veritable run at services like Netflix and Lovefilm, who have to rely on putting their branded content in sets like Roku, as well as other set-top box brands like Roku themselves. It’s a potentially potent combination of the best of both worlds.