Hulu Enables Free Mobile Viewing

Hulu’s decision to package short clips for free on mobile is a smart move for the internet TV giant. It serves as a highlight of last night’s TV action, is appropriate for the “snackable” nature of mobile and will serve to convert users to paid subscriptions.  With mobile video viewers increasing from 63.7 million to 74.4 million over the last year according to eMarketer, Hulu is well positioned to capitalize on the growth.