Anticipatory Computing Meet Advertising

Wearable computing is no doubt on the rise with a host of health devices, home appliances and that respond to your behavior and environment. Traditional banners and display won’t do in these new categories, but there is an opportunity for predictive recommendations. For instance, your washing machine knows its low on detergent and recommends Tide, or your fridge suggests a Betty Crocker recipe based on its contents. Just look at Nest, Fitbit or LG’s smart appliances for proof that this trend is not so far on the horizon.