Dash Is Fitbit For Cars

Read original story on Fast Company

Dash, the startup that just raised $1.2 Million in angel funding, is the self-proclaimed Fitbit for cars: It’s a smart-hub for wifi, data tracking, and Bluetooth connection. Consumers plug a third-party piece of hardware into the government-mandated Onboard Diagnostics port and it tracks everything from crashes to when the car might need actual servicing – and displays how much the servicing should cost you in the iPhone app. It’s a pretty nifty take on turning any car into a “smart car,” but will consumers be willing to trust something that tracks their driving habits, and thereby their driving failings, given the scope of privacy concerns?