Flurry & IPG Lab Media Trial: TV Viewing Vs Tablet

IPG Lab and Flurry conducted behavioral focus groups with tablet video watchers. Left alone in our living room, hidden video cameras show that participants watch tablet video very differently than TV, even taking the tablet with them on trips to the kitchen instead of waiting for an ad break, as our TV watchers did. Hear our participants give their opinions on tablet video first-hand, and see it through their eyes via a video camera embedded in their eye-glasses.