Twitter Updates Mobile App For Trending TV

Twitter gave its mobile iOS and Android apps an overhaul with new search filters to enhance conversations around TV. In the “Discover” tab, Twitter can browse through trending shows by topics and hashtags, as well as trends relating to local content. The shows are organized either by popularity or by which show is airing next. It’s another move to more deeply integrate TV and advertising into the social platform to boost profitability in light of the recent IPO – whether it actually translates into ad spends and ultimately revenue will have to be determined in the near future.