Teens Leaving Facebook? Not So Fast

The general consensus on social media seems to be that teens are running away from Facebook at frightening speeds. According to a new social media study of Q2 through Q4 of 2013 show that Facebook still triumphs over mobile and Instagram for teens. The key is diversity: more users are accessing more social networks across the board than ever before. The reason Facebook looked to be slipping was because of the relative increase in the other social networks, not necessarily because teens were running from their parents. Users, especially teens, are social multitaskers. The notion that teens are abandoning any one network wholesale doesn’t add up; their attention is simply divided and thus gives the impression that they might be leaving. It makes it more challenging for advertisers in particular to target them, but getting the facts straight is the first step to doing so.