CES 2014 Recap

Each year, the IPG Media Lab travels to CES to explore the changes happening in technology that will affect the way brands reach audiences in the future. This recap summarizes some of the most important themes we found , and gives examples of specific technologies that illustrate them. Our focus is to look at these themes and technologies through the lens of media, marketing, advertising and consumer behavior.

Download Full Report: CES 2014 IPG Media Lab Recap