In today’s mobile ad world, consumers are used to being redirected to the app store to tell them to purchase an app that they’ve expressed interest in. A mobile ad company, Tapstream, wants to refine that process, and today announced a piece of software called Deferred Deep Links to create individualized landing pages within mobile ads that will re-direct users after the app is installed. It works like this: when a user normally clicks a link, they’ll be directed to a specific page within the app, or if the app in question isn’t installed they’ll be prompted to install it in the App store. Deferred Deep Links simply takes the step of redirecting the new app-owner back to the original link they were directed to within the app, meaning that now advertisers are guaranteed that users aren’t lost in transition. It means that mobile ads will become that much more reliable, and guarantees that users will be seeing the right add within the right app at the right time.