NRF is the National Retail Foundation, the world’s largest retail trade association. Every January, they put on “Retail’s Big Show”, a conference and exposition centered on “all things retail”. For many of our clients retail is critically important, so every year the Lab attends the show and logs both trends and interesting particular relevant technologies.
This year we found a couple key themes we feel will be important for marketers, especially those that operate physical retail stores or sell their products in them. Some major changes are starting to transform the way people navigate retail, and not just “showrooming”. Although not widespread yet, these changes are helpful indicators of things to come. We also found a handful of interesting specific technologies that could make an impact on retail environments in the near term for those looking to increase footfall, optimize their stores or boost basket size.
Download Full Report: NRF 2014 – IPG Media Lab Recap