Rakuten Purchases Viber For $900 Million

The Japanese e-commerce company Rakuten announced that it will be purchasing Viber Media Inc, the company behind the free messaging app called Viber, for $900 Million in cash, according to Reuters. The deal, which will be competed by the end of March, will see the the multi-platform app continue its service to its 200 million users, who use it to send messages, emojis, and even call each other for free, a la Skype. Rakuten has also purchased other services over the past few years, building a formidable platform on which to continue to build out a diverse media platform. It also highlights the value of messaging, which has continued to blossom over the past few years.