SXSW 2014 IPG Media Lab Recap

Each year the IPG Media Lab sends a small team to the South By Southwest Interactive Festival in Austin with three primary objectives:

  • Gather strategic insights on trends that affect the media and consumer behavior landscape
  • Find new technologies that are relevant to marketers
  • Create content that is useful to the IPG network, our clients and beyond

Over the course of the week we attended many panels, met with several dozen startups, and posted lots of content.

Download our SXSW 2014 Recap