Pivots Away From Subscriptions announced that it will be ending its subscription based music service, so as to put more attention on music discovery and tracking personal listening. was one of the pioneering music streaming services, followed by companies like Pandora, Spotify, and Beats Music, who are now the de facto industry leaders in the space. Realizing this, will focus on maintaining its desktop streaming service and “scrobbler” app which allows the company to track listener’s songs – and in turn lets target listeners. In essence, the company wants to return to its core purpose of helping people find new music they’d like to be hearing. For now, it means that the streaming music space is over saturated – don’t expect to see any more high profile streaming services in the near future.