Yahoo Moves Into Video

According to a report from the Wall Street Journal, Yahoo is looking to acquire the type of video content that is propelling Netflix to the forefront of peak domestic Internet traffic. Those on the inside say that Yahoo wants to purchase four web series, and is looking to push them via a new streaming medium. Although Yahoo declined to comment for now, it seems as though Yahoo wants to very seriously push the content out as a major source of new revenue – as the TV market continues to fragment, Yahoo would love to pick up some of those pieces from traditional TV markets. Yahoo wants to have the content ready for up-fronts starting on April 28th. And, knowing Yahoo’s stance on advertising, it wouldn’t be surprising to see them make a very big push into the marketing and native space in conjunction with TV shows.