Facebook Forces Users To Use Messenger

Facebook’s acquisition of WhatsApp threw Facebook’s proprietary Messenger app into question on many different levels, but now we know that Facebook wants to keep its in-house app around – at least for the foreseeable future. The company is doing this by forcing its users to send messages exclusively through the Messenger app by eliminating the chat features from the traditional Facebook app; that is, in two weeks time, anyone who wants to send a Facebook message on their cell phones will need to download the separate message app. The messages tab in the main app will redirect users to the other app. It will allow Facebook to build its Messenger app out even more, adding deeper features like stickers, gifs, and video sharing, pushing branding and native messaging advertising out through the app and onto the customers.