New reports indicate that both Apple and Google are trying hard to get exclusive games into their mobile stores. According to The Wall Street Journal, Apple and Google are rewarding outlets like Electronic Acts, Gameloft, and ZeptoLabs prominent placement atop their respective app stores for loyalty and exclusive content. The companies haven’t been offered direct financial incentives, but they essentially have been by extension; prominent placement in the app store is the equivalent of many more purchases and, by extension, financial success. The joint push by Apple and Google comes on the heels of increasing awareness of each others’ app store successes by trying to get exclusives and continuously being aware of what the other offers. In the end, both are pushing hard to break through as the clear leader in the mobile gaming space, and neither are winning just yet.