Pinterest Launches New Mobile Search

Pinterest today debuted a new search feature with mobile utilization at its core. To search through the over 30 billion pins on the site can be a chore, particularly if users are looking for something specific – and indeed, those individual pins are now loaded with links to purchase, location tags, related pins and other information. In the interest of facilitating discovery, and thereby clickthroughs on those links, Pinterest has launched “Guided Search” for Android and iOS. A user enters a topic, and pins appear with suggestions for how to narrow the search. The goal is to facilitate natural discovery throughout the search process; if a user wants hair styles, they’ll be suggested things like bangs, hair length, and the like. With Pinterest looking for ways to prove that its platform drives revenue, guiding users to what they’re looking for on mobile is, and now will continue to be, a key feature of the platform.