The image network with 200 million users has begun testing video ads on their platform. Like their image offerings, Instagram is being quite selective about the advertisers and creative, encouraging more lifestyle imagery opposed to traditional product shots and ads. The same will likely be the case for the 15 second video, so don’t expect to see repurposed video ads. While Instagram has a highly engaged audience, one has to wonder how long this tailor-made approach will last. With programmatic on the rise, one wonders when Instagram will go self-service.