140 Proof and IPG Lab Present A Network For Every Interest

How People Actively Manage their Social Profiles Across Multiple Platforms

To better understand why people choose to maintain profiles on multiple networks and the implications of this behavior for marketers, we executed a combination of quantitative and qualitative research. With our research partners, we fielded surveys, collected personal diaries, and conducted one-on-one interviews. Where possible, findings were cross-checked against relevant data from Pew Research Center and comScore.

Download the 140 Proof & IPG White Paper