Not free to watch to the full two hour press conference from Apple’s Worldwide Developers Conference? Want to skip the developer jargon and get to implications for marketers? We got you covered. Check out the 3 biggest developments from today’s announcement.
Continuity – The new feature lets you toggle between devices seamlessly. It syncs activities so you can pick up an email mid-draft from mobile to your desktop or continue watching a movie on your tablet from Apple TV. For media consumption, this is only going to drive cross platform viewing.
Messages – The Messages app looks a lot like WhatsApp with video and voice sharing, mapping features and more. Apparently the WhatsApp CEO isn’t all too pleased. As more behaviors take place within messaging, marketers will need to see this as a new media channel, not just dark social.
Actionable Notifications – Notifications can now be actionable, like Liking a post within a Facebook notification. It very much falls in line with our Notification Nation trend as glanceable media takes hold. Third party widgets are also available within the Notification Center. Expect user interaction to increase across apps that nail push notifications.