Facebook’s app can now access your microphone to listen to what’s around you. The current use case is enabling easy sharing of music and video, much like the social functionality on Shazam. Yet, the opt-in feature is having many opt-out with over half a million already signing a petition to nix it altogether.
Sharing isn’t necessarily a pain point on Facebook. People rarely complain that they can’t share something given the ubiquitous “Share” buttons (like the one below this article). In actuality, this is about enriching audience data for advertisers by marrying Facebook data with music and TV consumption. If users opt-in, they could be retargeted based on media viewing and even served up synchronous ads on FB based on what they’re watching on TV.