Yahoo To Charge For Ads By Views

Yahoo announced that it will begin charging only for display ads that actually come into view on someone’s screen. Advertisers have, for many years, paid for placements across the web regardless of whether or not they’re seen, and now advertisers will get precisely what they pay for as part of this program. It’s a shift towards accountability that should yield positive results for Yahoo’s relationship with the ad industry across its many social and multi-device platforms.