A new section specifically for apps that work with Android Wear capable smartwatches has been unveiled on Google Play. Even though the compatible smartwatches, which include the LG G and the Moto 360, haven’t even been shipped yet, Android users can now plan ahead by checking out the apps. The news came right after Google announced it will close the ecosystem for Android Wear, forbidding third parties to create custom skins or smartwatch interfaces while universalizing the smartwatch experience across the Android platform. This preemptive strike, harnessing the considerable public curiosity about what exactly these watches could do, seems to indicate Google’s confidence in launching the Android-powered smartwatches. And given the burgeoning wearable market and the general trend towards wearable tech, Google’s vote of confidence on these apps could solidify their lead on wearables devices as they continue to flourish.