From ‘Like’ to Love: How Brands Can Woo Users on Messaging and Dating Apps

How can brands connect with dating app users?

Where audiences go, brands follow, especially when those audiences are young and hard to find on traditional media. As a result, several brands are experimenting with the best ways to reach people on messaging apps. As seen in the report, the combination of brands, messaging, and dating is creating some unusual results, as seen in the following examples.

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