MTV Using Snapchat To Announce VMA Nominations

Ever the chaser of youth culture trend, MTV channel is now turning to ephemeral messaging app Snapchat to generate hype for its VMA nominations, after doing practically the same thing on Instagram and Vine last year. While still a desperate attempt by MTV to stay culturally relevant, this move to turn away from established social media channels and embrace the burgeoning messaging app does make perfect sense. By engaging Snapchat’s massive teen population base, MTV is reaching it core audience in their new digital habitat. As our previous white paper on messaging apps concluded, they are the new face of social media, and brands have to follow where their audience goes.