In Forbes’s detailed profile on Snapchat celebrity Shaun McBride, one important phenomenon almost slips through: with Vine “sort of plateauing” after a year and a half, video creators and brands are now looking to a matured Snapchat for new opportunities. No longer just an ephemeral picture sharing app, Snapchat has caught considerable attention from marketers with its new Snapchat Stories feature that allows the messages, be it video or pictures, to stay on for 24 hours. Several big stars on Vine have reportedly been branching out to Snapchat, looking to catch on the next trend to stay relevant. Overall, it is clear to see that the intimate, personal appeal of messaging apps gives them a crucial edge over the old-fashioned social media platforms. And staying ahead of trend seems to be the moral of the story here.