As the current 3rd place in the race of mobile operating systems, Windows OS often gets neglected by app developers in favor of iOS and Android. But after getting a fashion make-over, Fitbit, the current forerunner in fitness tracking wearable, decides it’s time to cover all bases by releasing a mobile syncing app for Windows Phone 8.1., with all functions in tact. Sources cite the new Phone’s improved Bluetooth support as the reason that Fitbit moved in, but most likely, that’d be true if other fitness band manufacturers follow suit and create apps for Microsoft’s mobile platform as well. Obviously, just as advertiser always follows the audience, developers first go where the users are before branching out. And for now, Windows Mobile OS is usually not the starting point, but a mere afterthought. And Microsoft still has a lot to do to bridge that gap.