How To Cope With Facebook’s New Ban On Incentives

In its most recent update of platform policies, Facebook is putting an end to the widespread practice of offering reward or access to content to coax consumers into liking a Facebook page. Facebook is hoping this ban will ensure quality connections and further legitimize the number of “likes” as a metric in ad buying. For marketers, however, this regulation poses new challenges in gaining engagement organically and building a genuine relationship with their audience on Facebook. Only by creating quality content of true value to consumers can brands truly earn their “likes”.