Instagram Wants Brands To Know Its Ads Work

Instagram is trying to prove itself as a legitimate ad platform by announcing three new marketing tools for brands: two analytic tools named Account Insights and Ad Insights, along with a collaboration platform dubbed Ad Staging. All three features are expected to roll out “over the coming weeks and months”. At the moment, advertising on Instagram is still quite limited in scale, but Facebook, which owns Instagram, clearly has big plans for the platform previously known for its filters and selfies.