You may think of consumer data collection—and the resulting privacy concerns—as “corporate evil-doing”. But really, it’s just a delicate value exchange that most brands have yet to figure out how to manage.
In order for consumers to trust brands with their personal data, brands must actively take steps to ensure that:
- Consumers consent to data collection
- Once collected, data remains secure
- Data proves helpful to both the brand and the consumer
Learn more about how to win that consumer trust by downloading the POV here.