Why Facebook Is Relaunching The Atlas Ad Platform

Kicking off Advertising Week here in New York, Facebook announced their plan to relaunch the Atlas ad platform next week. Updated with powerful new features like cross-device targeting and offline sales tracking, the Atlas platform is poised to give Google a run for its money on digital and mobile advertising.

Facebook also plans to pitch marketers on the concept of using Atlas to tie consumers’ offline behaviors to their online behavior—after all, more data equals more value. And while omnichannel shopping continues to take hold, it is about time that ad measuring tried to catch up.