Why Video Games Are The New Blockbusters

With recent high-profile launches of video games such as Bungie studio’s Destiny, video games have completed their transformation from niche market to a burgeoning billion-dollar industry that could rival Hollywood. By emulating Hollywood’s more-is-more formula for box-office success, today’s hit video games blast into the scene with bombastic visuals, cinematic camerawork, and A-list celebrity cameos, all supported by their astronomical budgets. As the next generation of game consoles looks to take realism, immersion and interactivity in gaming up to new levels, the video game industry is set to bust more blocks.