Pinterest Ventures Into Native Ads With “Pin Picks”

Earlier this week, Pinterest launched its new “Pin Picks” collection that aggregates under its official account. Built in conjunction with content partners, the new collection could signal Pinterest’s interest in curating content and native advertising.

At the moment, the Pin Picks section offers a broad variety of topics and categories to delve into, including a special guide for Halloween, for which Pinterest is working with creative partners like eHow, Funny or Die, and YouTube star Michelle Phan to surface pins and provide costume inspiration throughout the month.