We have seen a lot of brick-and-mortar retailers going digital by opening online stores, but it is rare to see a digital retailer to open a physical store (Warby Parker and Piperlime are among the few who have done it). So it’s come as quite the surprise that Amazon, the No. 1 ecommerce site in the States, is opening its first brick-and-mortar store in Manhattan just in time for the holiday-shopping season. The store, located across from the iconic Empire State Building, will reportedly function as a mini-warehouse, with limited inventory for same-day delivery within New York, product returns and exchanges, and pickups of online orders. As it’s right in the neighborhood, we’ll be keeping a close eye on its development.