Netflix Tests Contextual Outdoor Digital Campaign Made Of GIFs

Read original story on: Digiday

Netflix has started testing a new outdoor campaign in Paris that consists of responsive movie GIFs. The billboards display GIFs from movies and shows that are available on Netflix and will change depending on weather, news events, or even nearby promotions accordingly. Using this type of digitally enabled hyperlocal advertising, Netflix looks to connect its content to people’s emotions, interests and behaviors at the right moment.