How To Solve The Data/Privacy Paradox

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The digital privacy paradox that we recently explored in our POV on consumer data has been reiterated by a new PEW Research study, which found that an overwhelming 91% of the 607 adults surveyed said they agree or strongly agree that consumers have lost control over how personal information is being collected and used by businesses.

Yet highlighting this data/privacy paradox, 55% of people surveyed also said they are willing to share information about themselves with web companies in order to use their services free. The underlying value exchange, therefore, is crucial to solving this data dilemma that many brands are facing today.

For more insights on this topic, download our POV here.