Why Facebook’s New Privacy Policy Is Deviously Brilliant

Read original story on: WIRED

In a deviously brilliant move, Facebook has replaced its privacy policy with a simplified, legalese-free version and released an interactive privacy guide to help educate its users, all without ceding any control over how data is sold to advertisers.

The updated privacy rules actually clear the way for its upcoming push for payments and location-based ads, which is only natural in this stage of Facebook’s evolution. Being upfront might be a great tactic for Facebook, but it’s a tricky line to walk when users are still not getting a fair deal in the value exchange for personal data.