New Pandora Apps Get More Personal

Read original story on: The Verge

The Pandora app on both Android and iOS are getting a revamped update that focuses on personalization. Besides a thumbs-up icon on the app’s now-playing screen, a listen history complete with a new “thumbs-down” capability are also added for refining music preference.

Such personalization gives Pandora an interactive edge over its competitors, as Pandora could use feedback data to better understand and serve its users. Right now the update is only available in beta to 3% of users, but will be rolled out to all listeners over the coming months.