How To Solve The Uber Trust Issue

Read original story on: NYTimes

Uber is having a terrible week. After being sued in Portland and India, banned in Spain and Thailand, and hassled in Rio, the popular on-demand car service received yet another blow when New York Times published an opinion piece titled “We Can’t Trust Uber”, criticizing the way Uber has been handling data generated by Uber rides.

With numerous incidences of data breaches exposed in recent years, consumers have become increasingly aware of the privacy concerns and are therefore looking to take back the control of their personal data. One possible solution to Uber’s data woes would be to do what we have suggested in our POV on the data dilemma: be transparent, be helpful, and get well-informed consent from users.