Toyota Showcases New Oculus-Powered App

Read original story on: The Guardian

We have seen virtual reality used for simulated test drives before, but Toyota is putting the VR technology to new use with its TeenDrive365 app. Unveiled at the Detroit Auto Show, the Oculus Rift app works as a “distracted driving simulator”, challenging people to drive safely amid various distractions, including babbling passengers, loud traffic noise, and even virtual text messages. Partly designed to showcase the safety features of the new Toyota models, the app also shows the potential for brands to incoporate innovative technologies like virtual reality.