Read the original on: AdAge
Brands will be able to buy ads against Facebook’s Super Bowl audience leading up to and during the Super Bowl. The social media giant is live-tracking users’ status updates and comments for keywords related to the Super Bowl as it happens. The anonymized aggregated data will be used to determine the target audience, who will then be served with Super Bowl-related brand content. Such quick turnaround in targeting certainly adds value to event-based marketing efforts.