Why Tumblr And Snapchat Have Turned To Original Content

Read the original on: The Verge

This week, both Snapchat and Tumblr unveiled plans to move into content marketing. Snapchat will start pushing original content created by its newly hired media team through its new Discovery feature.  Meanwhile, Tumblr announced the launch of the Creatrs Network, which essentially acts as a creative agency for Tumblr users that will help connect them with brands and other organizations that want to utilize their original content. Despite such different areas of focus, both companies are exploring new ways to engage with their audience via quality content.