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LINE, Japan’s most popular messaging app, continues to expand its core business as it starts testing LINE TV, a YouTube-like video service in Thailand. Available via Android and iOS apps as well as on the web, the platform features a wide range of TV shows and music videos from local Asian markets.
More importantly, LINE TV is deeply integrated with LINE’s messaging app so that users can easily share content with friends. Some videos even contain quick links to follow the official accounts of featured actors within the messaging app. By trying to take control of both the media channel and content, LINE is ambitiously building its business towards a multi-faceted media channel, not unlike what Snapchat is doing.