By The Numbers: Quantifying Consumers’ Fear About Connected Devices

As we pointed out in last week’s By-the-Numbers, privacy concerns are holding back mainstream consumers from embracing connected home devices. This holds true for all connected devices, as the following AdWeek infographic perfectly illustrates.

Fears about personal privacy and data security, either through company misconduct or malicious hacking, rank as the top challenge for the IoT industry. In addition, a lack of perceived value in connected devices and associated pricing concerns don’t help the industry’s case.

Unsurprisingly, consumers prefer convenient devices, with fitness devices receiving an approving nod.  Meanwhile, the products in the least-wanted basket all share the trait of low practical value—most of the connected functions they offer can be achieved by simply looking at or smelling the items.


fear of connected devices


(Infographic Source: AdWeek)