Pinterest is about to give mobile apps a visual boost: the company just announced a partnership with Apple that would allow mobile users to download iOS apps without leaving Pinterest’s app. Apple has opened an official “App Store” account on Pinterest to showcase curated apps.
Moreover, Pinterest is also looking to launch a “buy” button in the next 3 to 6 months, further integrating mobile commerce into its framework. Twitter rolled out its “buy” button about 7 months ago to lukewarm receptions. But if Pinterest could leverage its great visual designs into its m-commerce contents, it might work like magic.