Chinese Jewelry Retailer Deploys In-Store Beacons Via WeChat

Read original story on: Mobile Commerce Daily

Chinese jewelry brand Chow Tai Fook teamed up with Beijing-based beacon-provider Sensoro to install a beacon-powered e-coupon distribution system that operates via popular messaging app WeChat, in 237 stores across 4 major cities in China. The campaign, which reportedly resulted in over 32,000 participating consumers and over $16 million in sales, highlights the advantages of seamlessly integrating beacon interfaces within an app that consumers are already using and familiar with.