Read original story on: Digiday
The tight race for live-streaming dominance continues between Meerkat and Twitter’s Periscope, as brands and publishers alike look for a new engagement tool to connect with the increasingly fragmented mobile audience.
For the NFL Draft on Thursday, sports publisher Scout used Periscope to create 15 niche topic-focused broadcasts that covered the draft from varying perspectives. One stream focused on how the draft would affect fantasy sports rankings, for instance, while other channels focused entirely on moves at specific schools.
But don’t expect sports leagues to start live streaming content just yet—the new over-the-top live streaming model undermines the lucrative deals they have with sports broadcasters.