Why Instagram Launched Its First Official Content Vertical

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Taking a page out of Snapchat’s playbook, Instagram just made its first step to transition from a photo-sharing social media to a media content platform with the launch of its first-ever official content vertical @music. The account will update six times per week, sharing photos, lyrics, and videos to showcase some of the up-and-coming and popular artists to Instagram’s over 300,000 users. As of now, the account has already gained over 46,600 followers. We expect similar vertical content channels to appear if this experiment turns out successful.