Apple Releases App Analytics Beta For Better Attribution

Read original story on: VentureBeat

One year after teasing its arrival at last year’s WWDC, Apple has finally released a beta test for its App Analytic tool for iOS developers. Given that Apple has not been sharing the app user behavior data with any third-party analytics services, this release marks the beginning of huge opportunities for developers and managers to improve attribution of app downloads and learn crucial insights into app users’ behaviors and preferences. It should also be of great help for brands that operate their own mobile apps to adjust their development and marketing efforts accordingly.