Read original article on: Wall Street Journal
As mobile search overtakes desktop in 10 global markets including the U.S. and Japan, Google saw a great opportunity to unveil its new image-based mobile ad formats that are built to stand out in search results. Designed to work with touches and swipes common on mobile devices, the redesigned ad formats would presumably work better on the smaller screens of mobile gadgets than keyword-based links and blurbs.
Moreover, the Mountain View-based company also launched three new ad units to target hotel brands, automakers, and retailers, and plans to leverage relevant data like hotel bookings and availability into the new ad formats. Considering Google’s dominance in the search market and the vast data it possesses, the company seems well positioned to race Facebook in mastering personalized ad targeting.